Fershad Irani
Web Sustainability & Performance Consultant

What I do

I work with companies that want to improve their website's performance, meet Core Web Vitals, and have a lower environmental impact. Through sustainability-focused audits and consulting services I help assess, identify, and fix website sustainability and performance issues.

I also ...

• Write

  Write on my blog my blog and publish Optimised, a fortnightly email newsletter about web performance.

  I've also written content for Sustain.Life - a platform that guides companies looking to adopt more sustainable operations.

• Teach

  Teach people with a non-technical background how to apply performance and sustainability practices to their own websites.

  I have no upcoming public workshops, but you can hire me to help your team.

Writing

I write every so often on my blog about topics relating to digital sustainability and performance. You can also find case studies featuring some of the optimisation and performance work I've done for clients.

Published on November 20th, 2021

Improving Webflow Core Web Vitals

Webflow makes it easy for content creators and marketing teams to build stylish websites fast. But this can come with the risk to publishing a site with poor Core Web Vitals. This post covers some of the things to look out for when building with Webflow.

Published on October 27th, 2021

COP26.org: A quick sustainability check

With COP26 about to take place in Glasgow, let's take a quick look at how the COP26 homepage holds up in terms digital sustainability. What's its carbon footprint, and can it be improved?

Published on October 19th, 2021

Tracking real Core Web Vitals scores

There are a few options when it comes to keeping track of your website's real world Core Web Vitals scores. In this post I'll cover some of the services or tools you can use, and some things to be aware of.