Hey there! I'm Fershad, a website sustainability and performance consultant based in Taipei, Taiwan.

I believe in delivering fast, lightweight online experiences that are good for your users, your business and the environment.

What I do

I help companies deliver outstanding online experience by identifying and rectifying web performance issues.

Boost conversions with a faster site. Ensure your website meets Core Web Vitals. Reduce your site's carbon footprint.

I have service packages that are suitable for companies of all shapes and sizes.

Website Audits

Are you struggling with a slow website? Want to increase conversions and retain users? Do you want to reduce your site's carbon footprint? A website audit will identify problem areas, and present actionable improvements.

Learn more about website audits
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Web Performance Advisory

Not sure where to start with website optimisation? Want to ensure your projects are planned with optimisation in mind? I'll work alongside you and your team as your trusted performance specialist.

Learn more about web performance advisory
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Website Optimisation

Does your team need a hand implementing code changes, design tweaks and other performance optimisations? I can be an extra pair of hands, or a dedicated developer, for your optimisation projects.

Learn more about website optimisation
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Featured Project

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Taiwan Clean Energy Project

A low-carbon website developed to track clean energy generation in Taiwan. With a total carbon footprint of 1.58g the entire site (26 pages) is cleaner than the average single web page.

View project details


Read more articles, code notes, and posts on my blog.


A simple introduction to HTML resource hints

An easy-to-follow introduction to the different resource hints available to help improve web page performance.

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Optimising embedded content

Embedding content from Twitter or YouTube is pretty commonplace these days. However, the code these services provide isn't always the most optimised. Here we'll look at a few ways you can optimise pages on your websites that have Twitter/YouTube content embedded within.

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Web icons in 2021

This post is taken from Optimised, the fortnightly web performance newsletter I run. In it we look at the different options that you can consider, and why you really should be using SVG in 2021.

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Improve your website today!

I am currently available for hire. Learn how I can help you improve your site's performance, and reduce its carbon footprint.

My services