A handsome, bald man with coffee coloured skin sitting at a table smiling.

Fershad Irani
Web Sustainability & Performance Consultant

Hey, I'm Fershad. I help environmentally conscious companies ensure their websites are fast, optimised for performance, and have a low carbon impact.

Why does website sustainability matter?

What I do

I work with companies that want to improve their website's performance, meet Core Web Vitals, and have a lower environmental impact. Through sustainability-focused audits and consulting services I help assess, identify, and fix website sustainability and performance issues.

I also ...

Feature

Writing

I write every so often on my blog about topics relating to digital sustainability and performance. You can also find case studies featuring some of the optimisation and performance work I've done for clients.

The user interface of the Webflow site builder.

Improving Webflow Core Web Vitals

Webflow makes it easy for content creators and marketing teams to build stylish websites fast. But this can come with the risk to publishing a site with poor Core Web Vitals. This post covers some of the things to look out for when building with Webflow.

COP26 banner with purple globe. Glasgow COP26, in partnership with Italy.

COP26.org: A quick sustainability check

With COP26 about to take place in Glasgow, let's take a quick look at how the COP26 homepage holds up in terms digital sustainability. What's its carbon footprint, and can it be improved?

Close-up photo of iWatch measuring health and fitness

Tracking real Core Web Vitals scores

There are a few options when it comes to keeping track of your website's real world Core Web Vitals scores. In this post I'll cover some of the services or tools you can use, and some things to be aware of.