Fershad Irani
Web Sustainability & Performance Consultant

Hey, I'm Fershad. I help environmentally concious companies ensure their websites are fast, optimised for performance, and have a low carbon impact.

Why does website sustainability matter?

What I do

I work with companies that want to improve their website's performance, meet Core Web Vitals, and have a lower environmental impact. Through sustainability-focused audits and consulting services I help assess, identify, and fix website sustainability and performance issues.

I also ...

Feature

Drawing of Taiwan centered on a globe with the words Clean Energy Project Taiwan above.

Taiwan Clean Energy Project

A low-carbon website developed to track clean energy generation in Taiwan. With a total carbon footprint of 1.58g the entire site (26 pages) is cleaner than the average single web page.

Writing

Posts about topics relating to digital sustainability and performance.

Graffiti art of a black security camera painted in a white frame.

This website is a FLoC-free zone

I switched analytics away from Google late last year. Now, I've also added response headers that will exclude this site from FLoC calculations too.

white windmills in open fields during the daytime

The environmental case for website performance

What's the link between a faster website and climate change? In this post I'll explain how you can help the environment by focusing on website performance.

CSS programming language

CSS can probably do that

Rather than immediately reaching for JavaScript to handle on-page interactions, why not stop and think Could CSS do that? You'd be surprised, it probably can.