A handsome, bald man with coffee coloured skin sitting at a table smiling.

Fershad Irani
Web Sustainability & Performance Consultant

Hey, I'm Fershad. I help environmentally conscious companies ensure their websites are fast, optimised for performance, and have a low carbon impact.

Why does website sustainability matter?

What I do

I work with companies that want to improve their website's performance, meet Core Web Vitals, and have a lower environmental impact. Through one-off website audits, to strategic project advisory, through to multi-month consulting I help assess, identify, and fix website sustainability and performance issues. Find out more about the services I provide.

I also ...

Feature

Writing

I write every so often on my blog about topics relating to digital sustainability and performance. You can also find case studies featuring some of the optimisation and performance work I've done for clients.

Worms-eye view of building in the daytime.

YouTube facades with Cloudflare Workers

YouTube embeds can added megabytes of data to a website, even if they are not watched by the user. This post looks at a way to use Cloudflare Workers plus a facade to reduce that initial data load.

Man peeking out from behind a wall with a quizzical look on his face.

Hidden in plain sight

I was recently shown a code snippet that that a designer friend implemented on a website to combat flash of unstyled text (FOUT). It did so in a way that could possibly have negative impacts on a visitor’s page loading experience.

Hard gradient from pink to dark purple.

Take it easy with transitions

I’ve been doing a few audits of late, and one thing that keeps coming up is the use of transition effects on page load (or above the fold content). This post looks at some of the performance pitfalls that can arise from this practice, as well as what you should keep in mind.