Hey, I'm Fershad. I help environmentally conscious companies ensure their websites are fast, optimised for performance, and have a low carbon impact.
Why does website sustainability matter?I work with companies that want to improve their website's performance, meet Core Web Vitals, and have a lower environmental impact. Through one-off website audits, to strategic project advisory, through to multi-month consulting I help assess, identify, and fix website sustainability and performance issues. Find out more about the services I provide.
Write on my blog my blog and publish Optimised, a fortnightly email newsletter about web performance.
I've also written previously for WebPageTest, EcoPing, and Sustain.Life.
I enjoy speaking about web performance and sustainability. Find out about upcoming events, and get slides or videos from past talks.
If you'd like me to present or hold a workshop at an upcoming event, drop me a line.
I built aremythirdpartiesgreen.com to help give some visibility to the sustainability of third-party requests on the web. Use it to test your own site, and find out if the external resources being used are hosted on green infrastructure.
I write every so often on my blog about topics relating to digital sustainability and performance. You can also find case studies featuring some of the optimisation and performance work I've done for clients.
I’ve been doing a few audits of late, and one thing that keeps coming up is the use of transition effects on page load (or above the fold content). This post looks at some of the performance pitfalls that can arise from this practice, as well as what you should keep in mind.
Webflow is a great service for designers who want to create amazing websites for clients. It does leave a few things on the table when it comes to web sustainability though. Flowty gives designers who build with Weblow the power to create fast, low-carbon, self-hosted sites in minutes.
I’ve been taken aback by the reception ‘Are my third parties green?’ has received from the community. Since its launch in January the tool has expanded to now include a Directory and public API.