Photo looking up at the leaves of a banana tree.
Summertime in the Tropics isn't half bad.

August 2020 Review


Technical SEO and Performance Audit

I've spent a lot of this month working on automating parts of the Technical SEO and Performance Audit service that I provide. The suite of automated tests I'm developing are aimed at complementing the manual checks that I perform on web pages as part of the audit. These automated checks help flag areas of concern on a web page, so that I can be more targeted while performing the audit for clients. I'm almost done with the first set of automations, and once those are set, I'll be looking to refine and expand on the checks that are able to run automatically.



This is a fantastic article by Gerry McGovern on A List Apart. In it, Gerry talks about the environmental impacts of webpage bloat (large, poorly optimised web sites), and argues for a rethink in how we approach website enhancement to combat this.

By cleaning up its JavaScript code, Wikipedia estimated that they saved 4.3 terabytes a day of data bandwidth for their visitors. By saving those terabytes, we saved having to plant almost 700 trees to deal with the yearly pollution that would have been caused.

The environmental impacts of the web are not something we think about often as we scroll and build websites. It's not as tangible as smoke billowing from a Power Plant smokestack. But webwaste is a polluter that will continue to grow exponentially unless we start addressing it. If you'd like to visualise the environmental impact of your website, I'd recommend the Website Carbon Calculator as a place to start.