Writing - Core Web Vitals

Analysis of core web vitals topics, tips to improve web vitals on your site, and guidance on how Core Web Vitals can impact your site's SEO and search ranking.

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Take it easy with transitions

I’ve been doing a few audits of late, and one thing that keeps coming up is the use of transition effects on page load (or above the fold content). This post looks at some of the performance pitfalls that can arise from this practice, as well as what you should keep in mind.

Old Pokemon (Gameboy) battle scene with wild Pokemon replaced by chart of new CrUX responsiveness metric. Text: Wild responsiveness metric appeared!.

New Web Vitals Responsive Metric Appears in the Wild

At Chrome Dev Summit 2021, Google introduced a couple of new potential Web Vitals metrics it’s looking into. One of these, responsiveness, has now begun appearing in the wild.

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Approaches to video on the web

Video is becoming an increasingly critical part of the online experience. So how can you include video on a web page without hurting Core Web Vitals, performance or digital sustainability?

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Core Web Vitals meets sustainability

Everyone wants to make sure their website's Core Web Vitals are up to standard. What if we told you that some of the very things you'll do to improve your site's Core Web Vitals can also help make it more sustainable!

The user interface of the Webflow site builder.

Improving Webflow Core Web Vitals

Webflow makes it easy for content creators and marketing teams to build stylish websites fast. But this can come with the risk to publishing a site with poor Core Web Vitals. This post covers some of the things to look out for when building with Webflow.

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Tracking real Core Web Vitals scores

There are a few options when it comes to keeping track of your website's real world Core Web Vitals scores. In this post I'll cover some of the services or tools you can use, and some things to be aware of.

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Core Web Vitals and Google Search

Core Web Vitals are a set of page experience metrics that will be making up part of Google's the search ranking mix from June, 2021. So, what exactly are they?